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Marketing Manager, Brand Development

Ashley HomeStores, LTD
Tampa, FL, United States

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Description

The Manager, Brand Development will assist in the overall direction and strategy of the Ashley Brand Portfolio. You will guide the execution of the brand including Brand governance, in-store and online experience, creative, and marketing. This position takes lead in developing plans that are relevant to the brand and creative strategies. This involves collaboration across the organization to ensure communications are on strategy and the message is delivered consistently and in appropriate channels, while monitoring brand performance.

Primary Job Functions 

  1. Develop overall marketing strategy based on customer insights, business needs, and trends to drive brand awareness and consideration. 
  2. Manages projects and initiatives to improve Brand Awareness, Consideration, and Clarity.
  3. Manages Strategic Initiatives focused on overall organization growth mapping, customer segmentation and portfolio mapping, helping to guide Brand Architecture based on organizational goals and customer centric learnings 
  4. Oversees project management for experience mapping and customer decision journey 
  5. Manages new store/brand concept ideation and development. 
  6. Developments Lifestyle Branding in partnership with Merchandising, Interior Design and Creative
  7. Oversees Consumer Insight, both Qualitative and Quantitative Studies, Brand Trackers and Trend Research. 
  8. Identify and drive opportunities to continuously improve marketing and advertising performance, tools, documentation, and processes by analyzing performance and competitive research.
  9. Serve as branding consultant to Merchandising, Ecommerce, Marketing, Creative and Interior Design

Job Qualifications 

Education:

  • Bachelor Degree in Marketing or related field or equivalent work experience, Required 

Experience:

  • 3 - 5 years’ experience in marketing Required. 
  • Brand experience preferred 

Knowledge, Skills and Abilities:

  • Strong attention to detail
  • Strong attention to detail
  • Excellent verbal and written communication skills 
  • Excellent interpersonal skills
  • Effective time management and organizational skills 
  • Work independently as well as in a team environment
  • Analytical and problem solving skills 
  • Maintain confidentiality 
  • Working knowledge of Continuous Improvement 
  • Proficient computer skills, including experience with Microsoft Office Suite, internet 
  • Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice 
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect 
  • Display empathy, understanding and patience with employees and external customers
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries 

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