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Senior Marketing Brand Specialist

Ashley HomeStores, LTD
Tampa, FL, United States

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Description

Does the thought of taking a company into the Industry 4.0 revolution get you excited?

Do you want to take that excitement and knowledge and work for a world-class organization?

Then apply today to join our team at Ashley Furniture – the World’s Largest Furniture Manufacturer!

 

Senior Marketing Brand Specialist

 

What Will You Do?

The Senior Marketing Specialist works directly with the Marketing Manager to help support the overall direction and strategy of the Ashley Marketing Team. The Senior Marketing Specialist will own key channels/processes/technologies. Responsible for analyzing data and key results, developing, and managing projects that improve marketing and advertising performance. The Senior Marketing Specialist takes ownership and accountability for continuous improvement of all major KPIs to meet department goals. Provides actionable insights to management and is comfortable making key decisions for the program. This position works closely with internal stakeholders across multiple disciplines and outside agencies to ensure communications and campaigns are aligned with Ashley’s standards and the overall marketing objectives. They will support team development, including training of new hires, and act as a mentor to interns and coordinators.

  • Owns the development and management of new process/business functions
  • Manages Strategic Initiatives focused on overall organization growth mapping, customer segmentation, and portfolio mapping, helping to guide Brand Architecture based on organizational goals and customer-centric learnings 
  • Assists in the evaluation and selection of vendor partners.
  • Partners closely with creative, social media, and media teams to develop and implement marketing strategies, as well as influence their support of brand initiatives.
  • Collaborates with cross-functional partners to develop segmented content to drive a more 1-to-1 relationship with existing customers and prospects.
  • Provides overall project management and oversees day-to-day marketing activities.
  • Identifies and drives opportunities to continuously improve marketing and advertising performance, tools, documentation, and processes by analyzing performance and competitive research. Takes ownership of opportunities and sees through to execution.
  • Ensures flawless execution of campaigns by ensuring timelines are met on the production and syndication of campaign assets including TV, radio, video, digital, and POP/collateral materials.
  • Serves as a mentor to entry-level Associates and is an active participant in the on-boarding of new hires.
  • Demonstrates the Company’s Core and Growth Values in the performance of all job functions.

 

What Do You Need?

  • 3 year’s experience in Marketing, required.
  • Bachelor Degree in Marketing or related field or equivalent work experience, required.
  • Excellent understanding of branding, marketing, and advertising principles.
  • Flawless execution and excellent attention to detail.
  • Strong project management and presentation skills.
  • Effectively work in a cross-functional team environment.
  • Excellent verbal and written communication skills.
  • Excellent interpersonal skills.
  • Effective time management and organizational skills.
  • Work independently as well as in a team environment.
  • Document management system.
  • Analytical and problem-solving skills.
  • Maintain confidentiality.
  • Working knowledge of Continuous Improvement.
  • Handle multiple projects simultaneously within established time constraints.
  • Proficient computer skills, including experience with Microsoft Office Suite, internet.
  • Strong skills in agility, along with the ability to pivot easily when directions and priorities change on short notice.
  • Perform under strong demands in a fast-paced environment.
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect.

 

 Who Are We?

  • We offer competitive pay and excellent benefits.
  • We are a multi-billion-dollar company and the largest manufacturer of furniture in the world and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
  • Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
  • Environmental efforts are a priority as we continually seek to recycle, reuse, and replenish every day.
  • Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
  • We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only.

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