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Marketing Coordinator, Paid Social

Ashley HomeStores, LTD
Tampa, FL, United States

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Description

Does the thought of taking a company into the Industry 4.0 revolution get you excited?

Do you want to take that excitement and knowledge and work for a world-class organization?

Then apply today to join our team at Ashley Furniture – the World’s Largest Furniture Manufacturer!

 

 Marketing Coordinator- Paid Social

 

What Will You Do?

The Paid Social Specialist is responsible for the daily execution and optimization of digital media advertising accounts. This role takes the strategy and vision of the managers, directors and executive teams and helps to bring it to life in the day to day through managing digital marketing campaigns and paid advertising on social media. This role provides full-service execution of paid social campaigns including, competitor research, audience and targeting recommendations, account management, optimization, and reporting. The specialist works to optimize the media spend allocated for each digital account to ensure the greatest return on effort and alignment with business goals. Works directly with the Performance Marketing Manager to align on strategies and to pivot effort towards business needs. Collaborates with internal teams and external vendors on campaign planning, execution, and post-campaign evaluation.

  • Work directly with the Performance Marketing Manager to understand and execute the overall objectives of the social media team and the greater marketing teams.
  • Help to strategize marketing plans for social media, brand marketing, local store strategy, ecommerce strategy, partnerships, and national campaigns.
  • Assist in executing new opportunities, new platforms, emerging media, and new lead generation as decided upon by the marketing and executive teams.
  • In collaboration with the organic team and other teams, execute scalable multi-touch programs and campaigns that span not only online but also offline channels.
  • Conducts research and analyses in order to deliver reports to the senior management on the performance of marketing campaigns and programs as well as conducting forecasting and estimations of marketing efforts.
  • Execute and manage execution of our national paid social media strategy and campaigns in partnership with both cross-functional and external agency teams. Iterate accordingly with a focus on data and testing.
  • Work and collaborate as directed with other department teams, i.e. merchandising, email, product development and Public Relations to assist in supporting larger company objectives.
  • Work to achieve social media key performance indicators that allign with overall company goals. Optimizes targeting and segmentation, as well as the allocation of budgets across multiple paid social channels under the direction of senior team members and managers.
  • Assist in managing the determined paid media budget and account for proper spend against overall goals.
  • Actively participates in the support and development of new ideas.
  • Demonstrate the Company’s Core and Growth Values in the performance of all job functions.

 

 What Do You Need?

  • 1-3 years’ experience in digital marketing, social media, and/or content marketing role.
  •  Bachelor degree in Business Administration, Marketing, Information or Web-Based Technology or any other related field or equivalent work experience.
  • Facebook Blueprint Certification required within the first-year employment.
  • Tendency to think out of the box.
  • Strong Strategic Planning skills.
  • Advanced knowledge of popular social media networks.
  • Strong creative thinking skills, with an ability to use both data and intuition to inform decisions.
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries.
  • Strong presentation skills.
  • Strong project management skills.
  • Strong attention to detail.
  • Excellent verbal communication skills.
  • Excellent interpersonal skills.
  • Effective time management and organizational skills.
  • Document management system.
  • Analytical and problem-solving skills.
  • Maintain confidentiality.
  • Working knowledge of Continuous Improvement.
  • Proficient computer skills, including experience with Microsoft Office Suite.
  • Perform under strong demands in a fast-paced environment.
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect.
  • Display empathy, understanding and patience with employees and external customers
    • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries.

     

     Who Are We?

    • We offer competitive pay and excellent benefits.
    • We are a multi-billion-dollar company and the largest manufacturer of furniture in the world and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
    • Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
    • Environmental efforts are a priority as we continually seek to recycle, reuse, and replenish every day.
    • Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
    • We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals only.

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