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Director Merchandising Ecommerce

Ashley Global Retail, LLC
Tampa, FL, United States

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Does the thought of taking a company into the Industry 4.0 revolution get you excited?

Do you want to take that excitement and knowledge and work for a world-class organization?

Then apply today to join our team at Ashley Furniture – the World’s Largest Furniture Manufacturer!


Director of Ecommerce Site Merchandising

The Director of Site Merchandising is responsible for developing business strategies and assortment plans to maximize the Company’s brand, online conversion rate, customer experience, sales and profits and the Company’s ecommerce platform while ensuring consistencies across channels (ecommerce and brick-and-mortar stores). This position drives sales efforts by optimizing web furniture and home décor merchandise mix, delivering a best-in-class furniture and home décor online shopping experience, capturing site merchandising analytics and sales day to optimize performance, while delivering on the sales plan for select categories.

  • Responsible for 10-20 direct reports.
  • Establishes functional policies and makes tactical decisions, within overall strategic direction, with top management guidance; solves complex technical or strategic problems; applies technology or business approaches in new ways; develops and recommends new alternatives; regular interaction to communicate or negotiate important agreements, requiring considerable tact, sense of timing and the ability to engender trust, plus sensitivity to diverse audiences
  • Lead a team of category specific merchandisers to increase product conversions and overall site performance to meet annual goals.
  • Collaborate with the brick-and-mortar buying and planning teams to develop an Omni channel strategy to deliver the annual sales plan, conversion rate, average order value (AOV), orders and gross margin for the assigned area/department.
  • Develop and optimize the home furnishings merchandise mix on the website to support continued growth in the ecommerce business.
  • Deliver best-in-class category specific home shopping experiences on the website to ensure unified strategies are implemented and optimized.
  • Develop a framework for capturing site merchandising analytics and sales data to optimize online merchandise performance.
  • Partner with UX and Marketing Teams to ideate, test and implement new site functionality and enhancements.
  • Deliver strong selling performance and year-over-year growth to the Company’s website through executing merchandising strategies with excellence for all home furnishings categories.
  • Leverage competitive research and analyze consumer behavioral characteristics, fashion trends, retail landscape and other relevant data to optimize product placement and content, based on customer pathing behavior and conversion results.
  • Collaborate with cross-functional teams to make recommendations to optimize site navigation and product page’s templates based on site metrics, profound home furnishings knowledge, creativity, and industry best practices.
  • Drive the product placement of all web category pages based on site success metrics, profound home furnishings knowledge, creativity, and industry best practices.
  • Review performance and initiatives; develop alignment with Marketing, Buying and Planning to ensure delivery against stated sales and margin targets.
  • Responsibility for the strategic product categories and profit and loss associated with each.
  • Make employment decisions and/or recommendations on hiring, improvement plans, transfers, promotions, corrective actions, terminations, pay adjustments, etc.
  • Coordinate and manage the work of employees by directing members of the team to meet the area’s goals. Audit regularly to ensure standard operating procedures are being adhered to.
  • Manage employee performance and assist employees in making improvements to their performance through coaching, mentoring, and administering performance reviews. Recommend, plan and/or implement employee training and skill development activities.
  • Audit, maintain and ensure employee time-keeping and absentee records are accurate.
  • Communicate company and departmental issues and goals and facilitate employee growth and development through weekly team meetings, regular individual employee meetings, coaching, training, and company-offered learning opportunities.
  • Manage resources to optimize equipment, facilities, employees, methods, and materials.


What Do You Need?

  • 10 years’ experience in ecommerce merchandising, preferably in Home Furnishings, for a major retail brand, Required
  • Demonstrated results in driving B2C sales through digital merchandising mix strategy and implementation
  • Experience in developing frameworks to analyze and report on ecommerce merchandising performance
  • Supervisory/Management experience Supervisory/Management experience
  • Bachelor Degree in Business Administration, Marketing or related field or equivalent work experience, Required
  • Product sensibility and ability to merchandise site in a visually appealing way
  • Business sensibility to identify and capitalize on current trends and incorporate them into short- and long-term merchandising plans
  • Strong presentation skills
  • Strong sense of brand and customer experience
  • Provide effective leadership, promote teamwork, and demonstrate the ability to lead people to get results
  • Strong attention to detail
  • Excellent verbal and written communication skills
  • Excellent interpersonal skills
  • Effective time management and organizational skills
  • Work independently as well as in a team environment
  • Document management system
  • Analytical and problem-solving skills
  • Maintain confidentiality
  • Working knowledge of Continuous Improvement
  • Handle multiple projects simultaneously within established time constraints
  • Proficient computer skills, including experience with Microsoft Office Suite, internet
  • Strong skills in agility, along with the ability to pivot easily when directions and priorities changes on short notice
  • Perform under strong demands in a fast-paced environment
  • Work professionally with customers and co-workers to efficiently serve our customers, treating both with enthusiasm and respect
  • Display empathy, understanding and patience with employees and external customers
  • Respond professionally in situations with difficult employee/vendor/customer issues or inquiries


Who Are We?

  • We offer competitive pay and excellent benefits.
  • We are a multi-billion dollar company and the largest manufacturer of furniture in the world, and offer one of the industry’s broadest product assortments at over 20,000 storefronts in 123 countries.
  • Growth-Focused is one of our core values, and we are dedicated to helping you grow with us through training, mentoring, and coaching as well as investing in the latest design tools, production equipment and new technologies.
  • Environmental efforts are a priority as we continually seek to recycle, reuse, and replenish every day.
  • Millions of dollars are contributed annually to local and national charities as we seek to improve the lives of people around the world.
  • We are an equal opportunity employer and provide a drug-free working environment. While Ashley appreciates the interest of all candidates only those meeting specific position requirements may be contacted. Principals Only. 

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